What should be on a small business digital marketing checklist?
At minimum: a fast, mobile-friendly website with a page for each service, a complete Google Business Profile, consistent business listings, a steady flow of reviews, fast follow-up on every lead, and a way to see which marketing produces customers. The checklist below covers each area. Fill in the form for the full printable version.
Website
- Loads in under three seconds on a phone
- Says what you do and where in the first line
- Has a separate page for each main service
- Phone number is tappable on every page
- Forms send an instant reply and go into a CRM
Google Business Profile and listings
- Profile verified with the right primary category
- Services, hours, photos and description complete
- Name, address and phone identical everywhere
- At least one post per week
Follow-up and reviews
- Every web lead gets a reply within five minutes
- Missed calls get an automatic text back
- Review requests go out after every job
- Every review gets a reply
Measurement and AI
- Lead source recorded for every enquiry
- Monthly look at leads, booked jobs and cost per job
- One repetitive workflow identified for an AI pilot
Get the full printable checklist
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About the author
Josh Blyth, Founder & CEO
Josh founded Digital Marketing Kelowna to give Okanagan businesses the kind of connected marketing that usually only big companies can afford: websites, search, automation and AI working as one system.